hyppe

For brands in India

Hire creators for
Reels, YouTube Shorts, Stories, UGC videos, YouTube videos
on your terms.

Post the work once with every requirement spelled out — deliverables, #ad, links, usage rights. Creators accept your terms before they start, you approve every delivery, and each payment is tracked against a 3-day deadline.

Post work free

Free to join. Set up your brand in a few minutes.

Free to join
Instagram & YouTube creators
One-time or recurring work
3-day payment deadline

Sound familiar?

Creator marketing, without the chaos

  • Briefs scattered across DMs, email and WhatsApp

    One work post with every requirement in it

  • Creators forgetting the #ad label, the tag or the link

    Mandatory terms, accepted before anyone is hired

  • Chasing drafts and raw files for days

    Every delivery submitted, reviewed and approved in one place

  • A spreadsheet of who's been paid and who hasn't

    Each payment tracked against its 3-day deadline

How it works

From work post to payment in four steps

  1. 1

    Post your work

    Pick the deliverables, the pay per delivery, how many creators, and one-time or daily, weekly or monthly.

  2. 2

    Hire creators

    Review applications, invite creators you like, or let eligible creators join instantly.

  3. 3

    Approve deliveries

    Creators submit post links and files. Approve, or ask for changes within the agreed rounds.

  4. 4

    Pay and track

    Pay by UPI or bank within 3 days of approval and record it. The creator confirms receipt.

Ask for exactly what you need

Every format, every term that matters

Combine deliverables — say, a Reel plus two Stories with a link — and make the terms mandatory. Creators see all of it before they say yes.

Instagram ReelInstagram StoryStory with link stickerFeed post (single image)Carousel postCollab postInstagram Live mentionStory HighlightLink in bioDedicated YouTube videoYouTube integration (60–90 sec)YouTube ShortYouTube community postUGC video (brand posts it)UGC photos
#hashtags@brand tagsLink sticker#ad & paid-partnership labelDraft approvalRevision roundsKeep live for N daysExclusivityReposting rightsPaid ads rightsFull buyoutRaw footageLanguage & lengthYour own terms

Built for brands

Run creators like one team

Find the right creators

Filter by niche, platform, followers and city. See engagement, average views, rates and each creator's delivery record.

Content on repeat

Need a Reel every day for a month? Set it once. Every delivery gets its own due date, review and payment.

Terms locked at hiring

The work post's terms are frozen into the agreement when a creator is hired. No moving goalposts.

Files and chat together

Briefs, drafts, raw footage and feedback stay with the collaboration they belong to.

#ad built in

Disclosure is part of every work post, as ASCI's guidelines for influencer advertising expect.

Several brands, one login

Agencies and companies with more than one brand can run them all from a single account.

Questions

Good to know

Is Hyppe free for brands?
Yes. Creating a brand account and posting work is free. You pay creators directly for the deliveries you approve.
How do payments work?
When a brand approves a delivery, a 3-day payment deadline starts. The brand pays the creator directly by UPI or bank transfer using the payout details the creator shares, then records the transaction reference on Hyppe. The creator confirms once the money arrives. Payments that aren't recorded in time are flagged as overdue to both sides and show up on the brand's public payment record.
Can I get content every day or every week?
Yes. A work post can be one-time or recurring — daily, weekly or monthly for a set number of deliveries. Each delivery has its own due date, review and payment.
Can I check a creator's numbers before hiring?
Yes. Creator profiles show followers or subscribers, engagement, average views, rates per deliverable and their delivery record on Hyppe. Creators enter their own numbers and link their profiles, so you can check them.
Who owns the content?
It depends on the usage rights in the work post — from no reuse, to reposting on the brand's channels, to paid ads, to a full buyout — and for how long. The rights are part of the terms the creator accepts, and they apply once that delivery has been paid.
Can I manage more than one brand?
Yes. One login can own several brands, each with its own profile, work posts and payment record.

Post your first work today

Create your brand account, post work and start getting applications from creators.

Post work free
Post work free