hyppe

Influencer marketing for brands and creators in IndiaWhere brands and creators get work done.

Post paid work for Instagram and YouTube creators, spell out exactly what you need — reels, stories, links, rights — and manage every delivery, file and payment in one place. Creators get paid within 3 days of approval.

I'm a brand — post work I'm a creator — find work

Free to join. Set up your profile in a few minutes.

How it works

From work post to payment, in five clear steps

No endless DMs, no missing files, no chasing invoices. Everyone knows what's expected and when.

  1. 1

    The brand posts work

    Describe the content you need, how often, the pay per delivery and how many creators you want.

  2. 2

    Every requirement is spelled out

    Reel, story, story with link, collab post, hashtags, tags, #ad disclosure, usage rights, exclusivity — all mandatory and visible upfront.

  3. 3

    Creators accept the terms

    Creators apply by accepting the exact terms, or accept a brand's invitation. On hiring, the terms are locked in as the agreement.

  4. 4

    Creators submit the work

    Each delivery is submitted with post links or files. The brand approves it or asks for changes, within the agreed rounds.

  5. 5

    Paid within 3 days of approval

    Approval starts a 3-day payment deadline. The brand records the payment, the creator confirms receipt, and late payments are flagged.

For brands

Content from many creators, managed like one team

  • Post one-time or recurring work — daily, weekly or monthly deliveries.
  • List every mandatory requirement so creators know exactly what to deliver.
  • Hire from applications, invite creators you like, or let eligible creators join instantly.
  • Review every delivery, request changes, and keep all files and chats in one place.
  • Track every payment against its 3-day deadline.
Hyppe for brands

For creators

Steady, paid work — on terms you can see upfront

  • Find paid work from brands, with the pay and every term shown before you apply.
  • Get recurring work, not one-off favours.
  • Submit your links and files, and get feedback in one place.
  • Get paid within 3 days of approval, and confirm when the money lands.
  • Build a track record that brands can see.
Hyppe for creators

Ask for exactly what you need

Every kind of deliverable, every term that matters

Combine deliverables — say, a Reel plus two Stories with a link sticker — and add the terms creators must follow. Creators see all of it before they say yes.

Instagram ReelInstagram StoryStory with link stickerFeed post (single image)Carousel postCollab postInstagram Live mentionStory HighlightLink in bioDedicated YouTube videoYouTube integration (60–90 sec)YouTube ShortYouTube community postUGC video (brand posts it)UGC photos
#hashtags@brand tagsLink sticker / bio link#ad & paid-partnership labelDraft approvalRevision roundsKeep live for N daysExclusivity periodOrganic reposting rightsPaid ads rightsFull buyoutRaw footageProduct: keep or returnLanguage & lengthYour own custom terms

Numbers, both ways

Both sides see the numbers that matter

Brands see a creator's reach, engagement, rates and delivery record. Creators see what a brand pays, how many creators it has hired and how often it pays on time. Good partners are easy to spot.

A creator's profile shows

  • Followers & subscribers
  • Engagement rate & average views
  • Rates per deliverable
  • Deliveries approved & on time

A brand's profile shows

  • Pay offered on every work post
  • Creators hired
  • Payments made on time
  • Total paid to creators

Built for the long run

Everything a creator partnership needs

Recurring content

Schedule daily, weekly or monthly deliveries with automatic due dates for each one.

Terms locked at hiring

The work post's terms are frozen into the agreement the moment a creator is hired — no moving goalposts.

Files and chat together

Briefs, drafts, raw footage and feedback stay with the collaboration they belong to.

Deadlines both ways

Creators get a reminder a day before each delivery is due; brands are notified as soon as a payment is overdue.

Built for India

Pay in rupees by UPI or bank transfer, with #ad disclosure built into every work post as ASCI expects.

Reputation that counts

On-time delivery and on-time payment records follow every creator and brand.

Guides

Guides for creators and brands

All guides

For creators

What Is a UGC Creator? How to Become One in India

What a UGC creator does, how it differs from influencing, and how to start in India: kit, skills, a portfolio without followers, finding work and pricing.

Read the guide

For creators

How to Get Brand Deals on Instagram as a Micro-Creator in India

A step-by-step plan for smaller creators: pick a niche brands can buy, set up your profile, know your numbers, pitch brands directly and spot bad deals.

Read the guide

For brands

Influencer Marketing Agency or Platform? How Brands in India Should Choose

Should your brand hire an influencer marketing agency or use a platform? What each does and costs, when to choose which, and the questions to ask first.

Read the guide

For brands

How to Find and Hire Micro-Influencers in India

Where brands find the right Instagram and YouTube creators, how to check views, audience and fake followers, how to reach out, and how to start with a paid test.

Read the guide

Questions

Frequently asked questions

How do payments work?
When a brand approves a delivery, a 3-day payment deadline starts. The brand pays the creator directly by UPI or bank transfer using the payout details the creator shares, then records the transaction reference on Hyppe. The creator confirms once the money arrives. Payments that aren't recorded in time are flagged as overdue to both sides and show up on the brand's public payment record.
Does Hyppe hold the money?
No. Payments go straight from the brand to the creator — Hyppe keeps the record, the deadlines and the reminders, so both sides can see exactly where every payment stands.
Who owns the content?
It depends on the usage rights in the work post — from no reuse, to reposting on the brand's channels, to paid ads, to a full buyout — and for how long. The rights are part of the terms the creator accepts, and they apply once that delivery has been paid.
Can brands hire creators for daily or weekly content?
Yes. A work post can be one-time or recurring — daily, weekly or monthly for a set number of deliveries. Each delivery has its own due date, review and payment.
Are follower numbers verified?
Right now creators enter their own numbers and link their profiles, so brands can check them before hiring. Brands can also see each creator's track record on Hyppe: how many deliveries were approved and how many arrived on time.
What if a brand wants changes?
Each work post states how many rounds of changes are included. The brand can approve a delivery or send it back with feedback, and the creator resubmits in the same place.

Ready to work together?

Create a free account as a brand or a creator. It takes a couple of minutes to set up your profile.

I'm a brand I'm a creator