Hyppe guides
Guides for creators and brands
How to get brand deals, price your work and stay on the right side of India's #ad rules, and how brands can find creators, brief them well and pay them on time.
For creators
What Is a UGC Creator? How to Become One in India
What a UGC creator does, how it differs from influencing, and how to start in India: kit, skills, a portfolio without followers, finding work and pricing.
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How to Get Brand Deals on Instagram as a Micro-Creator in India
A step-by-step plan for smaller creators: pick a niche brands can buy, set up your profile, know your numbers, pitch brands directly and spot bad deals.
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How Much to Charge for Reels, Stories and UGC: Build Your Rate Card
Price your Instagram and YouTube work from your costs and your reach, charge properly for usage rights, exclusivity and rush jobs, and quote with confidence.
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Creator Media Kit: What to Include, With a Template
What brands look for in a creator media kit: audience, average views, engagement, past work and rates. How to calculate each number, plus a copy-ready template.
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Before You Accept a Brand Deal: 10 Terms to Check
Deliverables, deadlines, revisions, payment date, usage rights, exclusivity, keep-live period, raw footage, products and disclosure: what to agree before you start.
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For brands
Influencer Marketing Agency or Platform? How Brands in India Should Choose
Should your brand hire an influencer marketing agency or use a platform? What each does and costs, when to choose which, and the questions to ask first.
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How to Find and Hire Micro-Influencers in India
Where brands find the right Instagram and YouTube creators, how to check views, audience and fake followers, how to reach out, and how to start with a paid test.
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How to Write a Creator Brief That Gets Usable Content
The parts of a good influencer brief: objective, key message, mandatories, specs, timeline, rights and pay. With a copy-ready template and tips for feedback.
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UGC vs Influencer Posts: Which Does Your Brand Need?
The difference between UGC and influencer posts: where each appears, what you pay for, usage rights and disclosure, and when to combine them with partnership ads.
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Always-On Creator Content: How to Run a Monthly Creator Program
How brands run daily or weekly creator content: set the cadence, build a roster, agree recurring terms, review fast, pay per delivery and measure every month.
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How to Pay Creators: Payment Terms and Records for Brands
Set payment terms creators trust, pay on approval by UPI or bank transfer, keep clean records, and handle revisions, cancellations and disputes fairly.
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Put it into practice on Hyppe
Brands post paid work with every term upfront. Creators apply, deliver and get paid within 3 days of approval.