Creator Media Kit: What to Include, With a Template

A media kit is your one-page answer to the questions every brand asks before hiring a creator: who are you, who watches you, how well does your content perform, and what do you charge?

A good one saves both sides a week of back-and-forth. A missing or sloppy one can lose you the deal before it starts.

What a media kit is (and isn't)

A media kit is a short document, usually a one- or two-page PDF or a single web page, that you send with a pitch or when a brand asks. It isn't a portfolio of everything you've ever posted, and it isn't a résumé. Think of it as a menu with proof.

The six sections every media kit needs

1. Who you are

• your name, handle and a clear photo of you;
• your niche in one line ("Budget skincare for oily skin");
• your city and the languages you create in;
• one or two sentences on what makes your content different.

2. Your audience

Brands care most about whether your audience is their customer. From Instagram Insights (and YouTube Studio, if you're on YouTube), include:

• followers or subscribers on each platform;
• top cities, or top countries if you have an international audience;
• age range and gender split;
• the date you took these numbers.

3. Your performance

This is where brands decide. Include:

• average Reel views over your last 10–15 Reels;
• average Story views (per frame);
• average YouTube views per video, if relevant;
• engagement rate, with the method you used (see below);
• two or three best-performing posts, with links and numbers.

4. Past brand work

List brands you've worked with, as names or logos (only if your agreement allows it), with a link to each post. Results make this section much stronger: "Reel for [brand]: 48,000 views, 1,200 saves, 9% of viewers used my code" beats a wall of logos.

No brand work yet? Show two or three of your best spec pieces: honest reviews or tutorials featuring products you actually use.

5. Services and rates

List what you offer and what each includes:

• Reel: one draft review, two rounds of changes, live for 30 days;
• Story set (3 frames) with link sticker;
• Collab post;
• UGC video (for the brand to post).

You can put prices in the kit, or write "rates on request" and send them in your reply. Either way, decide your prices in advance. Our rate card guide shows how.

6. Contact

Your email, a phone or WhatsApp number if you're comfortable sharing it, and when you usually reply ("within one working day").

How to calculate the numbers honestly

Average views. Add up the views on your last 10–15 Reels and divide by the number of Reels. Don't hand-pick only the hits. Brands can see your profile, and a number they can't recognise costs you trust.

Engagement rate. There are two common ways to work it out, and brands compare like with like, so say which one you used:

• by reach: (likes + comments + saves + shares) ÷ reach × 100, averaged over recent posts;
• by followers: (likes + comments) ÷ followers × 100.

The reach-based figure is more meaningful, because it only counts people who actually saw the post. Saves and shares are worth calling out on their own: they show that people found your content useful enough to keep or send on.

Story views. Use the views on the first frame of your recent Stories, averaged over a week or two.

Date every number ("as of 1 October 2026"), refresh the kit monthly, and keep the Insights screenshots ready in case a brand asks for proof.

A copy-ready template

[Your name] · @[handle]
[Niche in one line] · [City] · [Languages]

About me
[Two sentences: what you make, for whom, and what's different about it.]

Audience (as of [date])
Instagram: [X] followers · YouTube: [X] subscribers
Top cities: [City 1] [X]%, [City 2] [X]%, [City 3] [X]%
Age: [X]% 18–24, [X]% 25–34 · Women [X]% / Men [X]%

Performance (last 15 Reels)
Average Reel views: [X] · Average Story views: [X]
Engagement rate: [X]% (by reach)
Best post: [link]: [views], [saves], [shares]

Brands I've worked with
[Brand]: [deliverable], [result], [link]

Services
Reel · Story set with link · Collab post · UGC video
Rates: [list, or "on request"]. Each includes one draft review and two rounds of changes.

Contact
[email] · [phone/WhatsApp] · I reply within one working day.

Common mistakes

• Follower count only. Without views and audience data, a brand can't judge fit.
• Old numbers. A kit from last year tells a brand you're not paying attention.
• Inflated numbers. Brands check. Once they find one wrong figure, they doubt all of them.
• Ten pages. Keep it to one or two pages, or a single scrolling page.
• A huge file. Keep the PDF small enough to open on a phone over mobile data.
• No contact details, or contact details only in an image.

Where to use it

Attach it to every pitch, put a link in your bio or your "Work with me" highlight, and keep a copy on your phone. Then pitch: our guide on how to get brand deals as a micro-creator covers who to contact and what to say. On Hyppe, your creator profile does much of this job for you: brands see your platforms, numbers, rates and delivery record when you apply.