hyppe

Hire UGC creators in IndiaUGC videos for your ads, made by real creators

Post the work once: how many videos, the style, the usage rights, revisions and raw footage. Creators who accept your terms apply. You approve every file, and each payment is due within 3 days of approval.

Post UGC work

What you can order

The UGC your ads and pages need

Reviews & testimonials

Honest, first-person reviews from creators who have used your product.

Demos & how-tos

Your product in use, close up and step by step, so people see what it does.

Problem-to-solution ads

A familiar frustration, then your product fixing it. Made to stop the scroll.

Voiceover & faceless videos

Hands, product shots and a voiceover, for when a face on camera isn't needed.

Product & lifestyle photos

Photos for your website, marketplace listings, carousels and ads.

Fresh creative every week

Recurring work for a steady supply of new videos to test, each with its own due date.

Rights, upfront

Know what you can do with every video

UGC is only as useful as the rights that come with it. On Hyppe they're part of the terms creators accept before they're hired, so there's no negotiating after the fact.

  • Choose the usage rights: organic reposting, paid ads (including partnership ads from the creator's handle) or a full buyout.
  • Add your own requirements, such as raw footage, extra hook versions, length and language.
  • Set how many rounds of changes are included.
  • Creators upload the final files to the collaboration; you approve each one or ask for changes.
  • The rights you agreed apply once that delivery is paid.

How it works

From brief to ad-ready files

1. Post the work

Pick UGC video or UGC photos, how many, the style, the pay per delivery and the usage rights. One-time, or weekly and monthly.

2. Hire creators

Review applications and samples, invite creators you like, or let eligible creators join instantly until your places are filled.

3. Review every file

Creators deliver the files. Approve them, or send them back with feedback within the agreed rounds.

4. Pay and run your ads

Pay the creator directly by UPI or bank transfer within 3 days of approval, and record the reference.

Guides

Before you brief

UGC vs Influencer Posts: Which Does Your Brand Need?

The difference between UGC and influencer posts: where each appears, what you pay for, usage rights and disclosure, and when to combine them with partnership ads.

Read the guide

How to Write a Creator Brief That Gets Usable Content

The parts of a good influencer brief: objective, key message, mandatories, specs, timeline, rights and pay. With a copy-ready template and tips for feedback.

Read the guide

Influencer Marketing Agency or Platform? How Brands in India Should Choose

Should your brand hire an influencer marketing agency or use a platform? What each does and costs, when to choose which, and the questions to ask first.

Read the guide

Questions

UGC on Hyppe

What is a UGC video?
A short video a creator makes for your brand to post or run as an ad: a review, an unboxing, a demo, in the casual style of real customer content. The creator delivers the file; they don't post it on their own account.
Do UGC creators need a big following?
No. For UGC you're paying for the content and the right to use it, not for the creator's audience. Judge creators on their samples, not their follower count.
Can I run UGC as Meta or YouTube ads?
Yes, as long as the work post's usage rights include paid ads. Running an ad from the creator's own handle (a partnership ad) also needs the creator's permission on Instagram.
How much does a UGC video cost?
Creators list their own rates on their profiles, and you set the pay per delivery in your work post. The price usually rises with broader usage rights (paid ads cost more than organic use), extra hook versions, raw footage and rush delivery. Hyppe is free to join.
Can I get raw footage and different hooks?
Yes. Add them as requirements when you post the work, so creators agree to them before they're hired.
Who pays the creator?
You do, directly by UPI or bank transfer. Hyppe doesn't hold the money; it tracks the 3-day payment deadline, the transaction reference and the creator's confirmation.

Get your first UGC videos

Post the work once, hire creators who accept your terms, and pay each one within 3 days of approval.

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